Senior Engineer with laptop on hand
By Lisa VanWyk May 5, 2023

What is a Technical Sales Engineer?

Technical Sales Engineer

A technical sales engineer provides clients with advice and support pre- and post- sale.

They often represent a range of industries while providing industry clients with technical knowledge to identify new business, negotiate contracts, and review sales performances.  

A sales engineer plays a vital role in the sales process. Technology has advanced greatly, and continues to alter how we communicate and do business year-to-year. Not everyone can keep up with the rapid advancements in technology or decipher the technical jargon

How does a technical sales engineer benefit you?

This is where a technical sales engineer comes in. They keep up-to-date on the latest developments and breakthroughs and pass this knowledge onto others. Technical sales engineers can translate and explain highly complex technical information to customers and clients, with a focus on how a product or piece of equipment can solve specific problems.

Technical sales engineers grow company revenue.

Technical sales engineers act as the sales team’s Google during the sale of goods and services. They represent the technical aspects of the product and are charged with demonstrating to the client how the product can best serve the client.

The client should leave with an understanding of the usefulness of the product or service and how it may suit the customer better than competitor offers.

In short, sales engineers take the tech jargon, and translate it into something the average joe can understand. In doing so, the engineer highlights how the product or service will benefit the client and why it is better than anything else on the market.