Recruiting the right employees for your business is one of the most crucial aspects of hiring. To get the best and brightest employees, you have to know how to find them. With all the advances in social media, the world of recruitment is constantly changing and expanding. Today, more than 92 percent of recruiters use social media to find candidates. If you want to find high-quality employees, then your company must have a strong presence online.
Here are a few tips to improve the recruitment process online!
1. Have a strong recruiting team
If you don’t already, you should work on building a strong recruitment team. The size of the team will depend on how big your company is, but there should be more than one person working on recruitment. (Step Up Recruiting can support your team!) The people on the team should have experience using social media and know the best ways to find candidates. This team should also be made up of diverse people. They can offer different perspectives and help reach a wider variety of candidates. You can work with your team to develop strategies on the best way to represent the company online to attract the right people.
2. Create a solid online reputation
For today’s job seekers, a company’s reputation and business practices are more important than ever. They want to have a connection with the company without sacrificing any of their ethics or beliefs. If you want to improve your recruitment process, then you need to be sure your company is presented in the best possible way. This includes sharing the charity work that your company does and being transparent about your corporate culture. Include testimonials from current employees about their experiences. All of this will help attract the best-matched candidates to your company.
3. Choose the right social networks
The world of social media is constantly changing, and it can be hard to know which platform to use to promote your company. To figure out which platforms are right for you first profile your ideal candidate. For example, if you’re looking for someone in the visual arts, use networks such as Instagram and Pinterest. For candidates in sales and marketing, set up a profile on LinkedIn. You may not get it right immediately but keep trying different approaches to determine which platforms are getting the highest engagement.
4. Develop a recruitment marketing strategy
Many marketing practices that are used to target customers can also be used to attract potential employees. Work with your recruitment team to develop a marketing strategy that will help bring in candidates. This includes techniques such as search engine optimization and social media marketing. Don’t just post jobs on social media. Create resources such as blog posts that inform candidates about the company. Make your media presence engaging and interesting. This will help build your company brand while improving your process for finding new candidates.
The team at Step Up Recruiting is here to help if you want more tips on how to improve your recruitment process online. Don’t hesitate to reach out if you have any more questions or are looking for a recruiting partner!